Edgewater LawLegal2024seo

Edgewater Law SEO engagement

Six months of technical SEO work for a mid-sized law firm. Organic traffic up 140%. Ranked for their target practice area in-region.

Placeholder image for Edgewater Law
Placeholder
Edgewater Law
seo
+140%
Organic traffic
#1
Local ranking
+180%
Inbound inquiries

The challenge

Edgewater had a clean WordPress site but was invisible on Google. They’d never done SEO beyond installing Yoast.

Our approach

We started with a full technical audit — Screaming Frog crawl, Core Web Vitals, indexability. Built a topic cluster strategy around their four practice areas. Rewrote meta titles and descriptions, added schema.org Attorney and LegalService markup.

Outcome

Organic traffic: +140% in six months. Ranked #1 locally for their primary practice area keyword. Phone inquiries from the website: +180%.

Best SEO engagement we’ve run. Everything was measurable.
Rachel Donovan, Marketing Director, Edgewater Law