Articles
Field notes.
Essays, deep dives, and the reasoning behind our engagements — written for the people who'll actually be hiring a studio like ours.
FeaturedEngineering·April 23, 2026
Why we build on Next.js instead of WordPress
WordPress still runs 40% of the web. But for the work our clients actually hire us to do, it’s usually the wrong tool — here’s why.
Suhaib Chaudhry·7 min read
SEO·April 12, 2026A realistic SEO playbook for small teams
Most SEO advice online is written for companies with a content team of twelve. This is what actually works when it’s you, a designer, and one marketer.
Suhaib Chaudhry·9 min
Hosting·March 29, 2026Managed hosting is a boring superpower
Your site going down at 2am on a Saturday is a human problem, not a technical one. Managed hosting is mostly about making sure a human is actually on call.
Suhaib Chaudhry·5 min
Performance·March 16, 2026The Core Web Vitals playbook
LCP, CLS, INP. Three numbers Google uses to rank you. Here’s the actual order of operations we use to get them into the green — in about a week, for most sites.
Suhaib Chaudhry·8 min