Articles
Field notes for owners.
Essays, deep dives, and the reasoning behind our engagements — written for the people who'll actually be hiring a studio like ours.
Featured · Engineering
Why we build on Next.js instead of WordPress
WordPress still runs 40% of the web. But for the work our clients actually hire us to do, it’s usually the wrong tool — here’s why.
Suhaib Chaudhry · April 23, 2026 · 7 min readRead the guide
SEO
A realistic SEO playbook for small teams
Most SEO advice online is written for companies with a content team of twelve. This is what actually works when it’s you, a designer, and one marketer.
April 12, 2026 · 9 minRead
Hosting
Managed hosting is a boring superpower
Your site going down at 2am on a Saturday is a human problem, not a technical one. Managed hosting is mostly about making sure a human is actually on call.
March 29, 2026 · 5 minRead
Performance
The Core Web Vitals playbook
LCP, CLS, INP. Three numbers Google uses to rank you. Here’s the actual order of operations we use to get them into the green — in about a week, for most sites.
March 16, 2026 · 8 minRead